Welch's Grape Juice Company
Welch’s gives the best results of any Grape Juice, for the following reasons: It is pressed from fresh, full-ripe Concord Grapes on the spot where grown. Careful and improved methods are used which transfer the juice from the luscious cluster to the bottle, unchanged by addition or subtraction.
Welch’s Grape Juice retains the natural grape aroma, flavor, and color to a marked degree. It is unsurpassed in richness of food properties.
Welch's Grape Juice - The National Drink © 1912 The Welch Grape Juice Company
Welch's Grape Juice - The Best Treat for Children © 1912 The Welch Grape Juice Company
Welch's Grape Juice - Good Cheer. Good Times. © 1912 The Welch Grape Juice Company
Welch's Grape Juice - As Time Rolls On © 1914 The Welch Grape Juice Company
Welch's Grapelade - It Is So Easy © 1921 The Welch Grape Juice Company
Welch's Grape Juice - Big Daughter © 1916 The Welch Grape Juice Company
Welch's Grape Juice - A "Welch Birthday" © 1912 The Welch Grape Juice Company
Welch's Grapelade - The Pure Grape Spread © 1921 The Welch Grape Juice Company
Welch's World-Renowned Grape Juice
We have just had the pleasure of again sampling some bottles of Welch's famous and peerless grape juice, prepared by the Welch Grape Juice Co., Westfield, N. Y., and we can say from our extensive experience with grape juice that these samples were far superior to any other we ever drank.
The Welch Grape Juice Co. was for many years located at Vineland, N. J., where Dr. Welch established the business in a small way in 1869, from which it grew to such large proportions that they moved the business to Westfield, N. Y., where they could have all the advantages of the Chautauqua Concord grape belt.
The original purpose of Welch's Grape Juice was as an unfermented Communion Wine, but physicians and others asked, "Why does not this pure and unfermented Grape Juice possess these same valuable properties which Concord Grapes are known to have, and why should it not be used in preference to fermented wine?" And Welch's Grape Juice was prescribed in cases of sickness with marked beneficial results.
All these excellent qualities we realized in the samples of Welch's Grape Juice and in our high recommendation of its superior excellence we can add that in its preparation fermentation is prevented by the process of pasteurizing by heat—no antiseptic or chemical is used. Neither the grapes nor the juice are boiled—the juice is just heated to sterilize, then sealed in the bottle—in glass only—much the same process at this point as that employed by the housewife in canning fruit.
Welch's Grape Juice is absolutely pure, being free from alcohol, antiseptic or any addition or adulteration. It is always put up in new bottles and no second-hand bottles are ever used, not even their own bottles again.
Dr. Felix Oswald says: "In no other form can the human organism absorb so large a quantity of blood-purifying liquids with such a minimum of distressing after-effects. The expurgated fluid reaches every part of the system, rinsing out morbid humors and restoring congested organs to a healthy state of functional capacity."
In Germany there is a recognized cure for all wasting diseases, known as the "Grape Cure." It consists of a diet of fresh grapes. There are thousands of authentic cases where this diet, faithfully carried out, has cured the most serious maladies.
They make only one quality of grape juice—the best. Of course people want the best quality of grape juice when it is to be used in cases of sickness—where life may be at stake—but they believe it to be just as important to have the best, no matter for what purpose the grape juice is to be used. If used as a beverage or in desserts, health is at stake. The best costs you no more.
While the bloom of freshness is still on the grapes they are carefully sorted, the stems removed, and the juice extracted under a pressure of 80 tons. The unchanged juice is quickly sterilized by heat and stored in hermetically sealed bottles with no antiseptic, the entire process being a matter of minutes.
The result is that Welch's Grape Juice is unequaled for delicious flavor, delicate aroma, beautiful color, with all the food value retained. Welch's is as free from ferment and addition as the grape in the cluster.
Those who have made a study of the relative values and uses of foods, declare that fruit should take a prominent place in mankind's daily diet, and first in the list of fruits stands the grape.
For Welch's Grape Juice only full-ripe Concord Grapes are used, grapes that have stored an abundance of natural grape sugar. Sugar is the most important food element in the grape, but there is no cloying sweetness, for nature combines with it the most delicate and delicious of fruit acids. Welch's Grape Juice, because of its purity and excellence, has well been called "Nature's Finest Food and Drink."
In wine and in light colored, translucent grape juice, the food properties have been sacrificed to obtain the light color. Welch's embodies all the food properties of the rich dark-colored Concord, the skins, seeds and fibrous pulp eliminated.
Physicians prescribe Welch's Grape Juice as an easily digested food in sickness and convalescence. Your doctor will advise it and tell you to use it in measles, scarlet fever, diphtheria, and in all fevers of children, when water is insipid and when milk and meat preparations are dull to the palate.
In such cases a drink of Welch's Grape Juice bought by mother's hand to the little mouths will bring refreshment and make the eyes sparkle, and this when all other nourishment will be rejected.
Medicine is a good thing in the physician's hands, but poor stuff when given indiscriminately by people who do not know. You eat too much then dose with a "laxative." You drink too much then dose with a "liver pill."
You work too hard, suffer from nervous headache and irregularities and dose with "caffeine" or "headache powders." These violent changes and reactions are more than the body can stand. Its strength is averted.
You are soon tired out and exhausted. It is not "tonics" and "purifiers" and "digestors" and "pills" that you need. Your system needs rest—rest of the digestive organs, rest of the nerves, rest of the brain. In such cases Welch's Grape Juice takes hold as nothing else will.
Most of the Protestant Churches of this country use Welch's Grape Juice at the Sacrament; the popularity of Welch's at the soda fountain is rapidly growing; but it is in the home as a delicious and healthful temperance drink and as an aid in preparing "Delicious Drinks and Dainty Dishes" that Welch's Grape Juice finds greatest favor.
"Welch's World-Renowned Grape Juice" in the American Carbonator and American Bottler: An Illustrated Monthly Journal Devoted to the General Bottling Trade and the Soda Water Counter, New York, Vol. XXIV, No. 278, April 15, 1904, p. 42.
