Crisco Shortening

First marketed in 1911, Crisco was neither a butter, a compound, nor a substitute, but an entirely new product. A primary fat. Today, you buy this rich, wholesome cream of nutritious food oils in sanitary tins.

The “Crisco Process” alone can produce this creamy white fat. No one else can manufacture Crisco, because no one else holds the secret of Crisco and because they would have no legal right to make it. Crisco is Crisco, and nothing else.

So Crisco is absolutely all vegetable. No Stearine, animal or vegetable, is added. It possesses no taste nor odor save the delightful and characteristic aroma which identifies Crisco, and is suggestive of its purity.

Clover Leaves Cookies Crisco Advertisement, American Cookery Magazine, May 1917.

Crisco Shortening Advertisement, Forecast Magazine, February 1920.

Fried Foods -- Crisco Shortening Advertisement, Forecast Magazine, March 1920.

Hot Biscuits -- Crisco Shortening Advertisement, Forecast Magazine, April 1920.

Desirable Cooking Fat -- Crisco Shortening Advertisement, Forecast Magazine, May 1920.

Fried Foods -- Crisco Shortening Advertisement, Forecast Magazine, June 1920.

Pies -- Crisco Shortening Advertisement, Forecast Magazine, July 1920.

Improve Your Cooking -- Crisco Shortening Advertisement, Forecast Magazine, August 1920.

Crisco Shortening Advertisement, Woman's Home Companion Magazine, September 1923.