Luhrs Powerboats - The Bangor Punta Era

 

Logo of the Bangor Punta Luhrs

 

The Luhrs Powerboats — The Bangor Punta Era section presents GG Archives' collection of Bangor Punta-era advertising and marketing materials for Luhrs yachts, cruisers, sport fishermen, and fiberglass powerboats. Covering models from the late 1960s through the mid-1970s, the section highlights Luhrs' transition into affordable fiberglass cruisers, including the Luhrs 28 Flybridge Sedan, 32 Fiberglass Sedan and Double Cabin models, Super 320, 360 Offshore, 38 Flying Bridge Cruiser, and 410 yacht. These advertisements emphasize rugged construction, offshore performance, cruising comfort, family accommodations, value pricing, and Luhrs' distinctive "built for men" branding, documenting how the company positioned its boats for fishing, cruising, and open-water use during the Bangor Punta years.

 

Luhrs 28 to 32 Foot Boats

 

The High Price of Fiberglass Isn't High Anymore. Luhrs Print Advertisement from January 1967.

Luhrs 32 Fiberglass Sedan (1967)

In 1967, Luhrs offered seven new fiberglass boats that nearly every boat buyer can afford... each with power and style options to let you pick exactly the boat you're looking for at the best dollar-for-dollar value you'll find anywhere.

GG Archives REF# BPLUH-001-1967-BW-AD

 

Luhrs: Built for a man with a woman in mind. For the man who refuses to be intimidated by the open sea, but has a wife who wants all the comforts of a home.

Luhrs Double Cabin 32' Yacht (1969)

The Luhrs 32' Double Cabin is built to muscle its way through steep head seas, smooth out the roughest water, and cruise comfortably at better than 20 knots. Here's a boat for slipping away from the dock at the crack of dawn to race to the choicest fishing grounds, or to a quiet little cove for a day of loafing in the sun.

GG Archives REF# BPLUH-003-1969-BW-AD

 

The Money You Save on a Luhrs Can Keep You Running for a Year. 1970 Print Advertisement.

Luhrs 32' Fiberglass Sedan Cruiser (1970)

The Luhrs 32 Foot Cruiser - Sure, she's a big boat, but she's priced way below any comparable boat on the market! It's a more stable, more versatile, more maneuverable craft, particularly at trolling and cruising speeds. Take your pick of power -- gasoline or diesel, this baby planes out quicker, minimizing fuel consumption.

GG Archives REF# BPLUH-006-1970-BW-AD

 

Fiberglass Was Never Is Such Beautiful Shape. and the Prettiest Part Is the Price Tag of the Luhrs Super 320 Yacht. 1971 Print Advertisement.

Luhrs 320: Fiberglass Was Never in Such Beautiful Shape (1971)

It's the kind of a boat for the blue water man … the kind of a man who wants to get to the fish or the next port first … And fast! Besides all this, every roomy foot of the Super 320 yacht is beautifully finished and provides living space and accommodations seldom found even in 35-footers.

GG Archives REF# BPLUH-010-1971-C-AD

 

Luhrs Super 320 A Man's Boat for a Man's World. 1971 Print Advertisement.

Luhrs Super 320: A Man's Boat for a Man's World (1971)

A Luhrs boat is a beautiful boat, as can be seen by the photo of the Luhrs Super 320. Women, in particular, find the interior to be spacious and workable and tastefully decorated. Every Luhrs boat ever built has been used by its owner in all kinds of weather.

GG Archives REF# BPLUH-009-1971-C-AD

 

The Super 320. Luhrs Announces the New Wave of Luxury. 1971 Print Advertisement.

Super 320 Yacht: A New Wave of Luxury (1971)

Luhrs boats have always enjoyed a reputation for style, value, and performance. But now, with the Super 320 comes a new dimension, Luxury! This 32-foot beauty is all rugged, reinforced fiberglass from keel to cabin top. If you've been looking for a luxurious boat, but were afraid of getting soaked, see the Super 320 at your Luhrs dealer.

GG Archives REF# BPLUH-008-1971-BW-AD

 

Luhrs Builds Boats for the Man Who Knows and Respects the Sea Like the Luhrs 28 Flybridge Sedan.

The Luhrs 28 Flybridge Sedan (1972)

Over the years, experienced skippers came to rely on Luhrs for honest performance, honest construction and honest value. Most Luhrs owners have wives who enjoy the warmth and quality we build into our interiors. There's one feature that makes every Luhrs owner happy and that's the Luhrs approach to pricing.

GG Archives REF# BPLUH-015-1972-C-AD

 

Relaxation: Luhrs Two-Eighty Flybridge Sedan. 1974 Print Advertisement.

Luhrs 280 Flybridge Sedan - Made for Relaxation (1974)

Luhrs is the boat built with people in mind. Roomy. Comfortable. Powerful. Dependable. Select from a full range of fine cruisers and sport fishermen from 25 to 41 feet. These are the things the Luhrs lifestyle is made of. But a Luhrs is made of even more. Luhrs is the boat built with people in mind. Roomy. Comfortable. Powerful. Dependable.

GG Archives REF# BPLUH-023-1974-C-AD

 

Luhrs 36+ Foot Boats

 

Luhrs Has a New 38 Footer. She’s Not Only Beautiful and Well Built, She’s Priced $15,000 Under the Competition.

Luhrs 38 Flying Bridge Cruiser (1970)

See hull number 1 in our new series of 38 foot, fiberglass hulled, flying bridge, twin diesel cruisers that will knock the pants off our competition. I wish I could say that we had designed this boat, but it wouldn't be quite true. Actually, about 200 of our Luhrs owners had the biggest hand in designing the Luhrs 38.

GG Archives REF# BPLUH-005-1970-BW-AD

 

The New Luhrs 360 Offshore Is Really Terrific! Electronics Courtesy of Raytheon. 1972 Print Advertisement.

Luhrs 360 High-Performance Offshore Cruiser (1972)

If ever there was a boat that combined the best of the two worlds of boating, this is it. We call it our Offshore 360 cruising boat. The manly appearance of an offshore cruiser and the exciting performance of an all-out racing machine in one sea-kindly, modified deep-V hull. We call it our Offshore 360 cruising boat.

GG Archives REF# BPLUH-014-1972-C-AD

 

What’s Tat Woman Doing on the Man’s Boat? It Features the Spacious Interior of the New Luhrs 410. Inset Photo of the Luhrs Super 360.

Luhrs Super 360 and 410 Yachts - What's That Woman Doing on the Man's Boat? (1973)

Luhrs has always had the reputation of being the best value on the market. We build an honest, rugged and top performing kind of boat. But what most people discover when they first step aboard a Luhrs is that it's also a beautifully finished and very tastefully decorated boat.

GG Archives REF# BPLUH-021-1973-C-AD

 

Luhrs - You Can Still Afford a Good Boat. 1975 Print Advertisement.

Luhrs 32: You Can Still Aford A Good Boat (1975)

She combines comfortable living accommodations for six with the cockpit space of most 40-footers. Her bridge will handle five with ease, and her complete galley and dinette eliminate the need to eat in shifts. Inside and out, her finish is what you expect of today's fiberglass technology.

GG Archives REF# BPLUH-024-1975-C-AD

 

Luhrs Branding and Miscellaneous

 

A Few Comments About Power Cruisers and Fiberglass From Two Men Who Know: Henry Luhrs, Sr., and Charles M. Leighton. March 1967 Print Advertisement.

Luhrs 32 Fiberglass Power Cruisers (1967)

Henry Luhrs and Charles Leighton: With Fiberglas construction, we can offer better styling and combine a lower profile with a deep V hull for superior stability. Then there's the advantage of greater strength and a seamless hull. This handsome 32' sedan carries twin diesels of greater weight and power than I'd design in other types of boats this size.

GG Archives REF# BPLUH-002-1967-C-AD

 

Luhrs Builds Boats for Men! 1971 Print Advertisement.

Luhrs Builds Boats For Men! (1971)

Luhrs boats are rugged rather than exotic, sturdy rather than glamorous, handsome rather than pretty, dependable rather than capricious. In fact, they have the qualities you'd want in a friend. And when the sea makes up and the wind begins to howl, it's nice to know who your friends are.

GG Archives REF# BPLUH-012-1971-C-AD

 

Luhrs Builds Boats for Men! the Men Who Build Luhrs Boats Do Not Believe in Compromise. 1971 Print Advertisement.

Luhrs Builds Boats For Uncompromising Men! (1971)

At Luhrs we don't compromise on our interiors, either. They're designed and built to give you maximum workability and roominess plus a restful environment,that helps to ease those bands around the chest and smooth out the tension wrinkles in your forehead. You want a Luhrs!

GG Archives REF# BPLUH-011-1971-C-AD

 

Luhrs Builds Boats For Men! 1972 Print Advertisement.

Luhrs Builds Boats For Men! (1972)

These men look for certain qualities in their boats that allow them to range far offshore without concern for the boat's ability to handle whatever weather or sea conditions they might run into. They look for the qualities you find in a Luhrs boat.

GG Archives REF# BPLUH-013-1972-C-AD

 

Luhrs Builds Boats For Men Who The Value Of A Buck! 1973 Print Advertisement.

Luhrs Builds Boats For Men With Women in Mind (1973)

Luhrs is built like a Mercedes Benz, performs like a Ferrari, but is priced like a Pinto. And the interior is made plush to please the fussiest woman. That's why we say Luhrs is "Built for a man … with a woman in mind!" We build Luhrs boats in sizes from 25' to 44'. Check your nearest Luhrs dealer for the one that suits you best.

GG Archives REF# BPLUH-019-1973-C-AD

 

What’s That Woman Doing on the Man’s Luhrs Boat? Loving It. 1973 Print Advertisement.

What's That Woman Doing on the Man's Boat? Loving It. (1973)

Luhrs has always had the reputation of being the best value on the market. We build an honest, rugged and top performing kind of boat. But what most people discover when they first step aboard a Luhrs is that it's also a beautifully finished and very tastefully decorated boat.

GG Archives REF# BPLUH-022-1973-C-AD

 

Luhrs - Isn't It About Time You Bought a Boat That Makes Sense? 1975 Half-Page Print Advertisement.

Luhrs: A Boat That Makes Sense. (1975)

Welcome back to LUHRS. We've been building what you want for 35 years. Call a LUHRS dealer today for a pleasant surprise on the price of practicality.

GG Archives REF# BPLUH-026-1975-BW-AD-1/2

 

Last Updated: June 2026

 

Bangor Punta Corporate Archive – Piper, Smith & Wesson, Cal Yachts, O'Day, Starc Item ID: 257243828719 $50,000.00 Buy It Now Or best offer.

Thank you for your interest. I'm happy to provide more details about the Bangor Punta micro-archive. The collection includes two archival boxes of original marketing materials and vintage ads, five annual reports, a curated digital image set, descriptive metadata, scanned images, and the domain name BangorPunta.com. We'll also include a website that you can adapt for your own purpose.

For more information, Please view our listing: https://ebay.us/m/zdETpR

 

Repository Information

The Gjenvick-Gjønvik Archives (GG Archives) is cataloged with the Library of Congress under MARC Org Code: WiMfGGA and ISIL: US-wimfgga.

Current location:
N91W16562 Pershing Ave, #1
Menomonee Falls, Wisconsin 53051-2170, USA

Note: Historic addresses listed in earlier MARC records include Marietta, GA and Woodstock, GA. These appear in authority files but are no longer active.

 

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Bangor Punta Marketing Archives
GG Archives Online Exhibit

Bangor Punta Companies

Corporate & Administrative

Bangor Punta Era

The Bangor Punta era, lasted approximately twenty years -- from 1964 to 1984.

History will likely remember the company for its tenacity in pursuing acquisitions; their high-profile corporate executives; and, two United States Supreme Court cases that the company was involved in during its short life span.

Bangor Punta Nostalgic History

This website was created as an educational and research informational site that presents the public image of Bangor Punta and the companies they owned.

If you have scans of documents related to Bangor Punta that you would like to contribute, please contact us at history@ggarchives.com