Luhrs Builds Boats For Uncompromising Men! (1971)

Fishing Was Never Easier Than on a Luhrs Boat. | GGA Image ID # 23d9a37f7d

Luhrs Builds Boats for Men! the Men Who Build Luhrs Boats Do Not Believe in Compromise. 1971 Print Advertisement. | GGA Image ID # 23d9de5b51

That's why Luhrs refuses to build "compromise cruisers" that are designed to please "her" instead of "him" and end up pleasing nobody.

You see, at Luhrs we know and respect the sea. We know it can be calm and peaceful, where even the glossiest and sleekest of the "compromise cruisers" can waddle along in comparative safety and comfort.

But we also know the sea can be rougher than hell!

And that's when you want a boat under your feet that's built to take it. That's when you want a boat that's rugged and strong, with a hand-laid up hull and a modified deep-V design that lets you maintain high speeds in rough waters. That's when you want a Luhrs!

At Luhrs we don't compromise on our interiors, either. They're designed and built to give you maximum workability and roominess plus a restful environment,that helps to ease those bands around the chest and smooth out the tension wrinkles in your forehead.

Interior View of a Luhrs Power Boat Showing Lunch Being Served. | GGA Image ID # 23da6c8272

What we're trying to tell you, fellahs, is simply this. Don't compromise when you go to sea. It just isn't worth the risk. Let your nearby Luhrs dealer show you a real man's boat. A Luhrs.

The Skipper of a Luhrs Boat. | GGA Image ID # 23da806ee5

Luhrs Powerboats and Yachts

Costa Mesa, Calif. 92627 | Marlboro, N.J. 07746

A Bangor Punta Company

GG Archives REF: BPLUH-011-1971-C-AD