Van Houten's Cocoa

Roasting Cocao in Van Houten's Factory, 1908. The World's Commercial Products: A Descriptive Account of the Economic Plants of the World and of Their Commerical Uses, Boston: The Athenæum Press, 1908. GGA Image ID # 202de1f362

In 1828, C. J. Van Houten invented cocoa powder and was the first to use the term "cocoa." Before that, no such article as cocoa powder existed. There have since been many imitators of Van Houten's Cocoa. However, the original process is still a trade secret that is fiercely guarded and handed down from generation to generation in the Van Houten family. The result is that Van Houten's Cocoa is individual and distinctive from any other manufacturer and, therefore, can be duplicated.

C. J. Van Houten and Zoon are the world's largest cocoa producers, and medical authorities and domestic science experts recognize their cocoa worldwide as the first, finest, and best.

A Few Good Reasons Why You Should Use Van Houten's Cocoa

• 1st. Distinctive chocolate flavor and aroma.
• 2nd. Natural chocolate color.
• 3rd. Delicious chocolaty aftertaste.
• 4th. Unequaled smoothness and solubility.
• 5th. Uniformity.
• 6th. It has no equal as a business builder.

VAN HOUTEN'S

The Genuine Imported Dutch Cocoa —Not a Domestic Dutch Process Cocoa.

-- Van Houten Advertisement, Ice Cream Field Magazine, January 1926.

THE DRINK QUESTION is ever coming to the front. What beverage shall we drink to quench our thirst? Next to tea, the most popular non-intoxicant is cocoa, rapidly supplanting tea and coffee as national beverages.

There are many excellent Cocoas, but in advance of all other preparations stands Van Houten's, which is universally declared perfectly pure, free from fat, easily digested, delicious to the taste, nutritious, and a stimulant without any depressing after-effects.

Van Houten's Cocoa was introduced into the household of the late Emperor of Germany upon high recommendation. The senior physician of the London Court Hospital has used this brand of Cocoa for many years.

It is strongly recommended to Students and all whose duties involve much wear and tear, whether mental or physical. For these reasons, it has earned the highest accolades of the leading analysts of the day.

Advertisement: Van Houtens Cocoa - How to Make a Cup of Delicious Cocoa, 1905. Illustrated Sporting and Dramatic News, 15 April 1905. GGA Image ID # 202ded1ef4

Advertisement: Van Houtens Cocoa - A Cocoa You Can Enjoy, 1905. Illustrated Sporting and Dramatic News, 15 April 1905. GGA Image ID # 202e6b35a3

Advertisement: Van Houten's Cocoa, 1905. The Best Cocoa for Breakfast, Lunch, and Supper. A Cocoa You Can Enjoy. The Illustrated London News, 28 January 1905. GGA Image ID # 202e7d5016

Advertisement: Van Houten's Cocoa -- A Good Beginning is Half the Battle, 1901. The Strand Magazine, February 1901. GGA Image ID # 202eea8eeb

Advertisement: Van Houten's Cocoa -- At Luncheon is The Best, 1901. The Strand Magazine, March 1901. GGA Image ID # 202f04da18

Advertisement: Van Houten's Cocoa, The Best for Children, 1901. GGA Image ID # 202f28518c

Advertisement: Van Houten's Cocoa -- Refresh the Visitor, 1901. GGA Image ID # 202fd6ebb2

Advertisement: Van Houten's Cocoa -- Before Retiring, 1901. GGA Image ID # 20301f44fd