Excelo Cake Mixture

Delicious home-baked cake, sweet with sugar, flaky, light, fresh (white or chocolate) prepared in a moment by just adding water to Excelo Cake Mixture. One minute to sift. Two minutes to add water and mix. Then pour into pans and bake. It’s as simple as 1-2-3.

Excelo comes ready mixed. It contains all the good things that go into any good home-baked cake. All you add is water.

You cannot fail with Excelo. It is not an experiment. And you take not a particle of risk in trying it out to your own satisfaction, Hundreds of thousands of cooks and housewives heartily endorse it for quality, economy and time-saving.

Excelo Cake Mixture Advertisement, Good Housekeeping Magazine, August 1920.