AugustaBernard

Madame La Comtesse de Muñoz Models a Coat of Turq1uoise and Blue-Mauve Velvet. Gown of Blue and Silver Lamé. Photo by De Meyer. (Harper's Bazar, October 1929) | GGA Image ID # 22626ffa49

AugustaBernard Fashion for Fall 1929

The AugustaBernard collection for 1930 contains "wearability interpreted with true Parisian stylishness." Every one of this clever designer's new models is carried out in perfect taste, emphasizing wearability and comfort. Up and down an extraordinarily slim silhouette, her waistline wanders. It might be called a movable proposition—placed wherever it benefits the line at its norm position as often as possible.

AugustaBernard's clothes are suggestive of height. They make women look tall.

Woolen gowns in this establishment are trim, neat, and short-skirted. Practically no sports clothes are shown—nothing but a variety of street gowns and coats.

Excellently cut, stylish because of novel detail work, well established, and beautifully carried out. The unique details in AugustaBernard's designs are sure to captivate and intrigue fashion enthusiasts.

Boleros complete some of the AugustaBernard models. Others are slim-looking three-quarter-length jackets that tend to rise in front. They are worn over long satin blouses, almost tunic-like in effect. They are finished with the typical AugustaBernard tie—elongated triangles.

The street gowns shown in this house are mostly made of plain or figure jerseys. Greys and browns are a popular combination, worn with plain sleeveless box coats and a straight overcoat trimmed with either badger fur or fox. A bow of the figured texture is tied at the throat.

Black mousseline de soie is a prime favorite for afternoon and dinner hours. It is treated with much lightness and has a delightful quality—floating grace.

Most afternoon skirts are short, and some droop to one side or in the back. Few afternoon models have sleeves.

The AugustaBernard evening gowns deserve the term "supremely elegant." They are a perfect expression of what modern imaginative elegance should be. The narrow-looking skirts with interesting additions —such as trains—on the fishtail order are awe-inspiring. Some of these trains reach out to great lengths, adding to the overall impression of elegance.

In many instances, two trains are used instead of one. Apparently, superposed materials, panels, and flounces produce undulating grace when in motion.

A tubelike gown of white crepe has narrow crosswise draperies looped across the skirt. They remind one of a series of tunics. The draperies are slightly raised and fastened at one side only.

The Elided Name recognizes a European Tradition, Including Designers like Augustabernard or Louiseboulanger, who combined two names. We opted to modernize that practice by Capitalizing the Second Part, like AugustaBernard or LouiseBoulanger, so that most readers would know that it is a combined name.